The recent .debug conference at Algebra Bernays University offered a great opportunity to share how ASEE is transforming its product development approach. Among them was Domagoj Mihaljević, Product Manager at ASEE. Domagoj spoke not about tools or trends—but about transformation. His session walked attendees through a candid look at how the Live team at ASEE is navigating the complexities of becoming faster, more responsive, and ultimately more in tune with the people who use our products.
Rather than focusing on processes alone, Domagoj explored something more nuanced: what it takes to change the way a team thinks.
Domagoj’s presentation traced the journey from the team’s previous ways of working to a new strategy focused on faster delivery, closer collaboration, and a stronger alignment with customer needs. This shift isn’t just about adopting new tools or methods—it’s about reshaping the entire approach to product development to better serve users and business goals.
While the outcomes are promising—improved delivery times, clearer priorities, better alignment—Domagoj didn’t gloss over the reality of the work involved. The shift required facing internal friction, reassessing how value is defined, and building a shared understanding of what success looks like.
More than anything, it required patience and persistence—qualities not always visible in product timelines, but essential to any real transformation.
The biggest takeaway from the talk was clear: Live by ASEE is committed to continuous improvement. The changes made so far have delivered real benefits—in speed, teamwork, and customer value. The journey is ongoing, with progress and adaptation as constants.
For product professionals, students, and tech enthusiasts at .debug, Domagoj’s insights served as a transparent case study in how thoughtful strategy and perseverance lead to meaningful change. His presentation reinforced the idea that successful product development requires ongoing reflection, willingness to learn, and a customer-centric mindset.
The work isn’t finished—far from it. But the path is clearer now, and the impact of this strategic shift is already visible in how the team operates, delivers, and connects with its users.
.debug 2025 offered a space to share that progress, not as a finished success story, but as a work in motion. And in a field where the only constant is change, that kind of transparency is what keeps the conversation moving forward.
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