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How Viber business messages increase customer engagement?

Viber is the world's leading messaging app, with over one billion monthly active users. According to the Digital 2022 report, every minute, there are 3 million active Viber users who send 3,9 million messages, share 1,2 million pictures, and make 375 thousand calls. Consequently, companies are trying to increase their digital communication efforts with global trends at the same time as connecting with clients thru their favored channels. Customer engagement is a step toward developing digital relationships, as it allows customers to communicate with the company. In addition, Viber business messages have all of these features for customer involvement, plus much more. Viber business messages allow businesses to send transactional, promotional, and conversational messages directly to their customer database. Customers can respond to these messages in a single thread, allowing businesses to converse. To create customer loyalty and trust, this form of connection is essential.

In this blog, you will find out how to use Viber business messages to increase customer engagement.

5 Tips on using Viber business messages to increase customer engagement

In the following paragraphs, we will discuss the tips on using Viber business messages to increase customer loyalty, so let's get started right away!

1. Viber business messages

Viber has a lot of features, including the ability to communicate up to 1000 text, images, voice, and video. Additionally, Viber business messages allow you to include your company logo in your profile picture. Also, allow you to send a message, and include a call-to-action button. These functions can help you to better engage your audience and generate sales. Viber business messages are a useful feature for sending customers messages relevant to your business all in the same thread. However, allows you to communicate with your customers on a more personal level, whether promotional, transactional, or conversational. Moreover, you can see who viewed your Viber business message and who clicked the call-to-action button while sending it. Now that you have these insights, you can use them to fully interact and engage with your audience.

2. Tailored Viber sticker packs 

People enjoy having fun while texting, without a doubt. Emoticons, GIFs, and stickers are designed to do just that. Viber sticker packs are custom-designed stickers for your company or community. Make sure the stickers are related to your business or industry, as they can be just as strong as your logo.

People can automatically subscribe to your chatbots by sending stickers, which brings us to the third tip.

3. Viber chatbot 

Viber's chatbots can help your customers place orders and find solutions to common questions. Also as an important part is completing feedback forms and pools. Chatbots can handle almost any consumer engagement. According to Rakuten Viber, remarkable results were accomplished in 2021, including a 20% increase in the number of Viber Chatbots, which provide consumers with automatic responses to requests in real-time, 24/7. Chatbots (like the one provided with the Live Chatbot) enable businesses to provide round-the-clock support without facing the additional costs associated with human agents. This feature allows human service agents to focus on more difficult customer service issues. 

4. Leverage Viber Communities

Firstly, Viber communities allow you to create your own community based on your brand or ideas. Secondly, this feature gives you the ability to add as many members as you want, as well as access to various administration tools. Thirdly, and most importantly Viber communities help you communicate with your members or customers more effectively. Control who gets access and how the dialogue is handled with images, disappearing messages, and other tools.

5. Use Viber Public Chat to Promote Your Business

Viber also has a number of public chat rooms where you may locate your target audience without having to look for them. Either join an existing group or start your own. While these communities can help you meet new individuals, you should avoid spamming or over-promoting yourself. Natural conversations that lead to the value you provide will produce the best results.

The best thing you can do with these groups is to learn more about your audience so you can improve your social messenger marketing content.

To summarize, why is it necessary to use Viber for business?

Still unsure about how Viber for business may help you? These crucial Viber tips will assist you in increasing consumer engagement. Viber communities, chatbots, and sticker packs add to the app's distinctiveness, which your customers will value.

Simply said, Viber business messages allow businesses to send direct notifications and updates to their customers. Also, allow the creation of a personalized conversation between a brand and its customers. Moreover, It's a terrific method to keep customers up to date on what's going on with your company. In other words, helps you to strengthen the brand-customer relationship and drive repeat purchases. The advantage? More sales, better customer service, and increased consumer engagement are all benefits.

Availability of the app that your customers are already using can give you the competitive advantage you are looking for. Many customers would choose the types of service that provides instant messaging. Lastly, keep in mind that Viber business messages are your passport for better customer service information and help stand out from the crowd.

This is why Live was created! A complete omnichannel platform that helps businesses all over the world increase profitability. This will happen by streamlining and automating internal and external communication and procedures, allowing customers to actively engage with their brand.

For more information on how Live product family can support and enhance your CX strategy, don't hesitate to

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