Glossary

The contact center glossary defines the most common vocabulary, measurements, metrics, and phrases related to call center software and the field of customer experience.
M

Multichannel – defined as fusion of both virtual and physical channels.

N

Natural language speech recognition (NLSR) – advanced form of speech recognition that enables customers to perform a variety of self-transactions just by speaking into their phone.

Net Promoter Score (NPS) – metric that is used to evaluate customer perception of your company/brand and can predict revenue growth or decline, loyalty, and churn. How to calculate: % of promoters - % of detractors.

O

Omnichannel contact center – software that handles all inbound and outbound communication across multiple integrated channels. A customer can start communication via email and seamlessly transfer to telephone. Complete customer journey is recorded and shared in a single platform.

Omnichannel customer experience – personalized experience because every interaction with a company is connected and tracked across all channels.

Outbound call center – contact center that makes mostly outbound calls usually for sales purposes.

Outbound IVR – technology that is used to send proactive outbound messages.

P

Predictive Dialer – an app that is used to initiate a large number of outbound calls at the same time. It predicts agent availability and transfers any connected contacts to live agents.

Proxy server – gateway between a client requesting a resource and the server providing.

Problem management – process of identifying and managing the causes of incidents and it’s a core component of ITSM. Primary goal of problem management is to prevent incidents from happening.

Q

Quality Monitoring (QM) – a measure that makes sure all touch points with customer is in touch with across the company are consistent.

Queue – virtual line where customers wait to be connected to an agent.

R

Return on Investment (ROI) – is a ratio between net income and investment value. How to calculate: net income/cost of investment.

S

SaaS (software as a service) – licensing and delivery model where software is licensed based on monthly or annual subscription. Cloud provider hosts apps and makes them available to end-users.

Server – high powered computer that provides service to another computer and their users. It is built to store, manage and process network data, systems and devices.

Service level management – practice based on ITSM and ITIL that ensures timely monitoring, customization and measuring of all agreed terms, targets and priorities.

Scheduling – in terms of contact center it refers to workforce management and optimization, planning of work time and all activities. 

Screen Recording – recording of everything that's happening on the agent's screen while they interact with the customer. This is done for educational and quality assessment purposes. 

Shrinkage – metric that refers to workshop management. It's the work time that agents are paid for but they are not available for interactions with customers.

Skill-Based Routing (SBR) – call assignment strategy that transfers calls to the most suitable agents for that specific inquiry. 

Softphone – VoIP software technology that enables contact centers to make and receive calls over the internet without needing any hardware. 

Supervisor – person who oversees and manages a team or an individual to make sure they are performing efficiently. 

Survey – research method to collect data from your target group.

System Administrator – IT professional responsible for configuring, managing, upkeep and reliability of company’s systems.

Switch – telephone exchange that connects two or more digital voice circuits based on dialed numbers or some other criteria.

T

Talk time – metric that measures total amount of time an agent spends talking to a customer. It includes hold time and conference time.

Text-to-Speech (TTS) – voice processing system reader that converts text to spoken words using speech synthesis. 

Trunk – link between phone and switching systems.

U

Upsell when a sales representative encourages customers to buy, upgrade or include add-ons to the product or service they're buying.

V

Voice authentication - biometric verification of a customers’ voice for authorization or access. 

Voice of customer (VOC) - research that captures, analyzes, and stores customer feedback in order to have valuable insights.

Voice over Internet Protocol (VoIP) – method to make and receive calls over the internet.

W

Wrap Time – it refers to a time that the agent is using the following end of the communication with the customer to complete administrative tasks.

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